Some sales catalogues just tell buyers what particular manufacturers had coming up for the next year, whereas others seize on the opportunity to show case their successes and what new developments were on the horizon. Norton was one such manufacturer that was the latter and by 1928 they were establishing an unrivalled list of wins throughout the world. Whether it was due to sales, more motorcycles out there competing or being a superior product who knows. But yes they were becoming very successful and most likely were leading the world in design and sales.
So for 1928 Norton had 7 models listed included their newly released 4.90hp Model CS1 OHC, following on with the 4.90hp Model E.S.2. OHV, the 5.88hp Model 19 OHV, the 4.90hp Model 16H SV, the 5.88hp Model 24 OHV, the 4.90 Model 18 OHV, and the 6.33hp Model 1 Big Four SV. As well there were 4 sidecar models and a great description of machine mechanicals.
A collection of 13 articles on post war (WW1) successes will keep you informed and there is a centre fold comprising of a collage of Nortons successes, both riders and machines.
This catalogue has a faded dealer stamp A.N. Brighton, New Bicycle and Accessories, and Vulcanising and Accessories Stores, Dannevirke so a bit of great local history here. And there are some faded prices inked in in £ for the machines with and without electric lighting.
If you didn’t know much about the early history of Norton motorcycles then after reading this 1928 sales catalogue you will be fully up to speed and will be able to answer any questions at your local pub quiz.
It is great reading, you will not be disappointed.
Click on the cover below to see the impressive 45 page catalogue.
It is a 9M PDF.
An interesting news cutting from a 1970s UK issue of The Motorcycle News outlining the early years from 1927 of the Norton OHC race motorcycle penned by Vic Willoughby. Very informative. Time to read it, then click here.